The mission statement of ABI Attachments is to “Empower the world with better ways to get outdoor work done”. In order to live out that mission statement, innovation has been at the forefront of all that we do. Not only are our products innovative, but our business model is as well and the interaction that our customers have with us is simply a “one of a kind” experience. We want to empower you and make a difference in your life. To do that, we have to provide you products, sales processes and post sales customer support that you simply can’t find anywhere else.
From the very beginning, ABI Attachments, Inc. has been in the business of helping customers avoid the “attachment graveyard”. If you own a tractor, skid steer or ATV, then you have an attachment graveyard… guaranteed. Just look around any larger property, hobby farm or even professional contractors building, and you will find attachments that are broken down, barely used and often covered in tall grass. The cause of these “graveyards” most commonly originates with a bad purchase. Either the “dead” attachment was cheap, poorly built and is now broken, was the wrong size and wouldn’t work with the tractor or skid steer, or it simply wasn’t the right attachment to get the job done. There is a saying out there that “cheap is expensive” and if you add up the cost of all the “dead” attachments in the “graveyard” and apply that money to attachments that are well built and actually get real work done, it would be more cost effective and productive to buy the better attachments from the beginning.
ABI Attachments, Inc. has been in business since 1997 and has tens of thousands of satisfied customers all over the world. Early in the development of the company, the founders of ABI Attachments made the business model decisions not sell commodity attachments that anyone can get at any local store and to always talk with the customer before selling them an attachment.
The owners’ reasoning for these two core principles was they wanted to provide the world with better ways to get outdoor work done. The old saying goes…”If you always do what you’ve always done, you’ll always get what you’ve always gotten” and for years the owners felt that customers were not getting what they deserved from traditional attachments. Also, they wanted to take a consultative approach to interacting with their customers. They didn’t want anyone to ever spend more than they needed, or to receive less than what was necessary to actually get the job done; and that meant listening and advising the customers, not forcing an attachment on them that they didn’t need. In order to achieve this goal, every ABI product specialist is put through an intensive six-month training program that puts a significant focus on industry knowledge and problem-solving skills.
So, if ABI’s goal is to provide their customers with all the information needed to be able to make an educated purchasing decision, why do you not publish the prices for your products online? This is a very common question from potential customers of ABI Attachments and can, understandably, be a source of frustration. In today’s e-commerce and Amazon-driven world, it’s hard to understand why a company would not publish their pricing. For ABI Attachments it’s simple, there are just too many variables in tractor/skid steer size, horsepower capabilities, variety of products, and optional accessories for all the products available. To simply publish a price and then have a customer try to figure out exactly which product and which options they need, and would actually solve their problems, is failing to provide the high level of customer service that would meet our standards. One of the most powerful and consumer-friendly policies at ABI is our AttachMatch Guarantee and in order to guarantee the customer’s purchase, a phone conversation with a product specialist is required. The AttachMatch guarantee is unique to ABI Attachments, keeps ABI products out of the “graveyard”, and provides confidence in the customer’s purchase.
Is pressure selling a part of ABI’s business plan? It could be assumed that since there is no pricing online and customers are required to talk with a product specialist, that the buying process from ABI will be pressure packed. It’s actually the exact opposite; the ABI customer is in complete control of the process. It’s understood by every product specialist that their job is to listen, advise and then provide a solution with the customers budget, needs and timeline in mind.
ABI’s innovative ways doesn’t stop with our products or the sales process. We know that as important as it is to get the right product that will do the right job, it’s also important to have real humans who are there for you once you have made your purchase. ABI has a robust staff of experienced, knowledgeable and caring people whose only jobs are to make sure that your product is safely delivered, are there to answer set up and operational questions as well as there to partner with you for years when you need replacements for your wear parts. The ABI way is unique in this world of “less human interaction” and “buy now” buttons. We still believe that the best way to empower you is to talk with you, support you, and provide you with the best products in the world!
