Same Friends & Mission. New Look & Equipment.
With the holidays wrapping up and the New Year fast approaching, we’re looking back on all the memorable moments and exciting developments we’ve had during 2023. And there’s a lot to cover! From groundbreaking product launches to inspiring industry events, every moment has pushed us to deliver the best products to help you get the most out of your property, farm, arena, or business. Today, we’re taking a brief look back at what we’ve been up to this past year.
Highlights from 2023
We Updated Our Visual Identity
In light of new growth and exciting innovations here at ABI, we redesigned the ABI logo. By launching our new visual identity, we’ve clarified our company mission and redesigned our branding to match our continued commitment to giving you the best equipment to help get your outdoor work done.
We Launched Force by ABI
Earlier this year, ABI launched a separate brand, website, and podcast dedicated to showcasing the full range of Force by ABI products. Force by ABI specifically engineers high-quality, innovative equipment for ballfield grooming, sports turf maintenance, laser grading, and landscaping projects. From recreational to professional game fields, The Force Z-23 offers everything groundskeepers need to prep seedbeds, install turf, and create a pristine finish ready for game day.
We Released Season 1 of Force’s Podcast, Ground Etc.
Hosted by Scott Holmes and Matt Metzger, Force by ABI’s podcast debuted its first season. Across seven episodes, Ground Etc. highlighted insights on sports field management from ballfield maintenance experts. No matter the ball field, our show dives into what it takes to create a better, safer playing field for the game you love. Watch now on YouTube or listen on your favorite podcast platform.
We Expanded One of Our Best Selling Attachment Line
We expanded our line of Skid Steer attachments, adding two new skid steer attachments to help contractors complete landscape projects of any size. Alongside our SR1 and SR3 options, we built the SR2 with a strong frame and hydraulic scarifiers on a slimmer attachment model. We’ve also included the Mini SR to help you handle any kind of groundwork using a mini skid steer.
We Continued Partnering with Industry Experts
Pete Denny Shows Off His Force Z-23
On his channel GCI Turf, Pete Denny shows the ease that comes with using the Force Z-23 for landscape finishing. In our visit to North Carolina, our team was fortunate to watch Pete test the Z-23 and see the professional results of his groundwork.
ABI Attends the Lazy-E’s Cinch Timed Event Championship
Marking another Cinch Timed Event Championship in our books, we caught up with Lazy-E Arena’s General Manager, Dan Wall, to talk about the importance of footing and equipment during competitions.
EJ Allison Shares Why He Loves the Dragmaster
EJ Allison has used nearly every arena drag available in the world in his 30 year career. So, what makes the Dragmaster his favorite natural footing drag for competition arenas? It’s easy to understand given its world-class results.
Dan James Recommends ABI Equipment for Equestrians
ABI was excited to have our good friend and award-winning competitor Dan James stop by to tour our company and operations. During his visit, he shared why he loves working with our attachments and why he recommends us to every kind of equestrian.
Looking Forward to 2024
Everything we’ve accomplished this year is thanks to the hard work, ingenuity, and unwavering dedication of all our partners, employees, and customers.
While we get ready to close on our 2023 chapter, rest assured there’s more to look forward to in 2024! For equestrians who visited this past Quarter Horse Congress, you may already know of the equipment ABI has in store. If you missed us at the Congress, trust that what we’re working on will be worth the wait. Likewise, ABI has many new equipment designs in the works to meet your outdoor needs as a landscaper, property owner, or hobby farmer.
Stay connected with us as we continue to create better ways for you to get outdoor work done, and see what solutions we bring you in the new year. To learn more about ABI Attachments and our innovations, explore our website products or call our Product Specialists today at (877) 788-7253.